We understand the music industry.
Spreadsheets are for investment bankers. They are not meant to handle the complexity of our work in the music industry. Airtable is the superpower we've been missing and it's time to level up.
Let's connect and make it happen.
It started back in 2016
In 2016, we launched a humble music marketing agency called Muuser. In 7 years we expanded to a flourishing record label, a hands-on artist management company, and a cutting-edge music tech platform—all managed by a lean and cohesive team.
How did we achieve this remarkable growth? By mastering the art of database structure and combining it with an expert-level command of Airtable. This enabled us to streamline our operations and focus on what truly matters: the music.
With a visceral understanding of how the music business works, we realized that our most impactful contribution would be to share this specialized knowledge with the industry. Thus, Relationl was born.
For years, we've watched the routines of our music industry clients be marred by draining tasks they'd rather avoid. That's why we've made it our passion and mission to change the tune. We're committed to helping you optimize your operations, so you can get back to the art and business of making hits.
The core values behind our work
Music is a demanding industry, teeming with tight deadlines and high-stakes decisions. That's why you deserve data and communication tools that don't just meet the standard but set it—optimizing not only your efficiency and performance but also promoting mental well-being.
Efficiency
A meticulously organized data system empowers you to accomplish more, better, and faster. This enables you to dedicate more time to your most impactful work.
Performance
Greater efficiency fuels confidence and focus, propelling your department—and ultimately your entire company—toward unparalleled success.
Happiness
When you have mastery over an efficient, high-performing workday, you reclaim invaluable time for yourself—the cornerstone of happiness and work-life balance.
Do more with less and have extra time to smile.
Our clients not only achieve more with less; they also reclaim the invaluable time needed to enjoy their lives.
We stand at the cusp of a no-code revolution that promises to democratize access to sophisticated software development. Think billion-dollar capabilities, now accessible to everyone. By 2027, we believe platforms like Airtable will be as ubiquitous as Google Sheets.
Our mission? To ensure the music industry not only keeps pace but thrives in this transformative digital era.
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Questions we hear
Why the name Relationl?
The name "Relationl" is a nod to the concept of Relational Data. For the first time ever, platforms like Airtable have democratized this superpower, making it accessible to everyone—no matter their tech savviness or coding skills. Although we have chosen to focus on Airtable—and often use their name as a proxy—what we're really doing is building a Relational Database Management System (RDBMS). These systems can be written in any software language, but Airtable is by far the most versatile solution.
How do you charge for your services?
Our services are billed on an hourly basis and invoiced in 10-hour increments. Due to the customized nature of our work, the total cost can vary depending on the specific needs and scale of your project. The best way to get an accurate estimate is to reach out for a free consultation, where we can discuss the scope of your needs and provide you with a more detailed proposal.
Does my entire team need to learn how to use Airtable?
Not at all. We specialize in creating tailored front-end interfaces for individual departments, segmenting data access and editing permissions based on user roles. This ensures that team members only interact with information directly relevant to their tasks. In other words, there's no need for everyone to navigate the Airtable base itself (which we admit can be confusing), allowing for a smooth transition and quick adoption.
How did you become an expert at this?
For over three years, we've been at the forefront of the no-code movement, leveraging tools such as Bubble, Airtable, Make, Zapier, Glide, Softr, to name a few. These platforms have empowered us to successfully manage a thriving music marketing agency, a successful record label, and an impactful artist management company, as well as to develop a comprehensive marketplace for viral TikTok trends. Our expertise is honed from hundreds of hours in private instruction and even more in community forums and other online educational platforms.
Why did you decide to start Relationl?
We've had the privilege of seeing the music industry from multiple angles over the last decade—whether it's running a viral marketing agency, a record label, promoting festivals, or managing artists. This multi-faceted experience has given us more than just expertise; it's provided us with a deep, visceral understanding of the complex workings—and occasional hiccups—of the music business. By late 2022, it became crystal clear that the most impactful contribution we could make to this industry was to offer our expertise in systems optimization, team alignment, and workflow automation as a service. And that's how Relationl came to be.
Is this just a music busienss thing, or do you work in other industries?
We understand the music industry very well and are marketing our services toward that niche. However, we can create custom no-code business software and automations for any business in any industry. Feel free to reach out and set up a free consultation to discuss your specific needs.
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