About Us

We understand the music industry.

Spreadsheets got us started, but they couldn't scale with our industry. Forward‑looking record companies now lean on relational databases to schedule releases, plan campaigns, track rights, and attribute revenue without the chaos. Airtable puts that power in your hands. Our job is to turn it into real‑world leverage. Ready to upgrade? Let’s talk.

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Our Story

It started back in 2016

In 2016, we launched a humble music marketing agency called Muuser. In 7 years we expanded to a flourishing record label, a hands-on artist management company, and a cutting-edge music tech platform—all managed by a lean and cohesive team.

How did we achieve this remarkable growth? By mastering the art of database structure and combining it with an expert-level command of Airtable. This enabled us to streamline our operations and focus on what truly matters: the music.

With a visceral understanding of how the music business works, we realized that our most impactful contribution would be to share this specialized knowledge with the industry. Thus, Relationl was born.

For years, we've watched the routines of our music industry clients be marred by draining tasks they'd rather avoid. That's why we've made it our passion and mission to change the tune. We're committed to helping you optimize your operations, so you can get back to the art and business of making hits.

Our Values

The core values behind our work

Music is a demanding industry, teeming with tight deadlines and high-stakes decisions. That's why you deserve data and communication tools that don't just meet the standard but set it—optimizing not only your efficiency and performance but also promoting mental well-being.

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Efficiency

A meticulously organized data system empowers you to accomplish more, better, and faster. This enables you to dedicate more time to your most impactful work.

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Performance

Greater efficiency fuels confidence and focus, propelling your department—and ultimately your entire company—toward unparalleled success.

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Happiness

When you have mastery over an efficient, high-performing workday, you reclaim invaluable time for yourself—the cornerstone of happiness and work-life balance.

Our Mission

Do more with less and have extra time to smile.

Our clients not only achieve more with less; they also reclaim the invaluable time needed to enjoy their lives.

We stand at the cusp of a no-code revolution that promises to democratize access to sophisticated software development. Think billion-dollar capabilities, now accessible to everyone. By 2027, we believe platforms like Airtable will be as ubiquitous as Google Sheets.

Our mission? To ensure the music industry not only keeps pace but thrives in this transformative digital era.

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FAQs

Questions we get

Why the name Relationl?

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How do you charge for your services?

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Does my entire team need to learn how to use Airtable?

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How did you become an expert at this?

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Why did you decide to start Relationl?

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Is this just a music business thing, or do you work in other industries?

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Eradicate Time-Consuming Tasks
Accelerated Decision-Making
Minimize Workflow Interruptions
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