The amount of value your business gets from Airtable is directly related to the number of Linked Record fields you have in your base. That’s why identifying relationships between data sets within your business and properly expressing them in Airtable has become somewhat of a game for our clients.

Wait, we're in a relationship?

Data relationships exist when a single record in one table is linked to one or more records in another. For instance, Artists have many Album Cycles, Album Cycles have many Releases, Releases have many expense items (boom…you got your first three right there!). This is precisely the thing that spreadsheets can’t handle which makes them an unsuitable tool for your Internal Operating Systems.

Why Airtable?

Airtable has democratized access to relational databases regardless of your technical experience or background. The drag-and-drop interface allows you to leverage this superpower without having to know a single thing about SQL or Microsoft Access.

Why is this so important?

Relational databases allow you to display a single source of data in an infinite number of ways. This means every department or employee can have a custom workspace built on top of a single source of information that is always true and up-to-date (what a concept!). Practicing this Single Source of Truth approach instills confidence in your entire workforce and empowers everyone to make better decisions faster without having to take anyone else at the company out of their workflow. Say goodbye to text threads, email chains and breakout meetings and consider your productivity multiplied.

It's game time

Data redundancy, and the countless man-hours that it squanders, is a hidden productivity killer. Gone unchecked, it will creep so far into your corporate culture that even senior managers will accept it as a cost of doing business in your industry. But this misfortune is entirely avoidable, simply by playing a fun game we call Airtable. She who identifies the most data relationships and properly expresses them as Airtable Linked Records will win the prize of improved mental health and exponential productivity growth.