Marketing Department
Say goodbye to juggling multiple spreadsheets and hello to seamless team alignment. Discover how our custom Airtable interfaces serve as the unifying source of truth, transforming the way this major label marketing department operates.
The Problem
The Director of Marketing at a major label faced an uphill battle managing her department through a maze of 14 separate spreadsheets. These unwieldy documents juggled multiple core data types—Artist, Contacts, Organizations, and Releases—making it virtually impossible to maintain real-time accuracy in such a high-paced environment.
This lack of centralized data led to isolated silos of information, eroding trust and efficiency within the team. To cope, Product Managers and Digital Leads started maintaining their own disparate records, exacerbating the issue. Over the years, this chaotic approach had instilled a toxic culture of urgency and redundant communication across the entire organization.
The Solution
Transitioning their complex web of information into a centralized Airtable database, we replaced their convoluted multi-spreadsheet system with a single, unified, and user-friendly interface. Now, any change—be it in release info, statuses, budgets, or campaign results—automatically updates across the department in real time, eliminating data silos, establishing trust and fostering a more collaborative work environment.
The result?Traditional alignment meetings have made way for workflow refinement sessions, laser-focused on honing scalable and repeatable processes for successful music rollouts.
Automate Your Workday
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