Streaming Department
The essence of the music business lies in the power of persuasion, and it all begins with an impactful pitch. Imagine generating an endless array of professionally formatted and personalized pitch emails—ready to send—with the click of a button. Dive into our case study to discover how we alleviated a major bottleneck for a major record label by creating a custom pitch builder tool using Airtable.
The Problem
The Head of Streaming at a major label faced a monotonous and draining weekly routine. Every Monday, he manually crafted the same 27 pitch emails, often with more than 20 recipients each, vying for their coveted editorial placements. The sheer repetition and manual labor of this task became a mental burden he carried throughout the week. Moreover, his team invested no less than 5 hours weekly to draft the basic content of these emails, a chore that still demanded additional customization for each recipient. The process had become a cumbersome drain on time and morale for the entire department.
The Solution
We revolutionized the client's pitch process by strategically organizing their contact list and release schedule within an Airtable database. This setup enabled us to pre-assign email addresses to specific 'To' or 'Cc' fields for each organization. We then created a specialized table for weekly pitch content and linked it to individual releases, culminating in a user-friendly, Custom Pitch Builder interface for crafting and previewing the main body of each message. As an added perk, we automated a pre-filled form to be sent directly to the relevant parties—whether it's Product Management, A&R, or artist management—to input pitch details ahead of time.
Now, Mondays are greeted with renewed energy and confidence. The team merely opens the Pitch Builder app, makes quick edits, and with a single click—bam! All 27 pitch emails are auto-generated, landing in the boss's Outlook draft folder, meticulously addressed, formatted, and nuanced for each recipient. This streamlined approach has slashed the department's weekly time commitment from a staggering 6 hours to just 45 minutes!
Automate Your Workday
Contact us for a free evaluation.
